Fobaru has handled 4,577 completed jobs since 2010. We work on site structure, content and technical fixes so local search results reflect what your business actually offers.
We work with 6 core services covering on-site fixes, content, links and reporting. Every project starts with a review of the current site structure before any work begins.
A full review of your website covering indexing, crawl errors, page speed and mobile display. We check 40+ technical points and hand you a written report with a priority list, so you know what to fix first and why it matters.
Titles, meta descriptions, headings and internal links get adjusted page by page. We map target keywords to existing content instead of duplicating pages, and fix issues such as thin content or missing alt text on images.
We contact relevant Birmingham-area sites and industry directories to secure editorial links back to your pages. Each placement is checked manually for relevance before outreach, no automated link networks are used.
For businesses serving Birmingham and the surrounding six districts, we set up and manage local listings, fix citation inconsistencies and build location pages that match how customers actually search nearby.
Web pages and blog articles written around search terms your customers actually type. Each piece goes through a keyword brief, a draft and a client review round, typically 800 to 1,200 words per article.
Ranking positions, traffic changes and completed tasks are summarised in a monthly document, sent within 1 hour of your scheduled check-in call. No jargon, just what changed and what we plan next.
We have worked with 4,160 clients since 2010 across 4,577 completed jobs. Below is a mix of feedback collected from businesses in Birmingham and the surrounding districts — not just the polished five-star quotes.
Our organic traffic from Birmingham searches doubled within five months. The team rebuilt our title tags, fixed duplicate content across 40 product pages, and set up proper internal linking. We went from page 3 to top 5 for our main keyword. Reporting came monthly with clear numbers, not vague summaries.
Results took longer than I expected — about four months before rankings moved. The technical audit was thorough and they found a redirect loop nobody else caught in two years. Communication was fine but not frequent; I had to ask for updates a couple of times.
"Replied to my enquiry within the hour, and actually knew what they were talking about."
Solid work on our local pack listing — we now show up for "plumber near me" searches across three postcodes we didn't rank in before. Only issue was the initial onboarding form was a bit long, but the outcome made up for it.
We came back for a second project after our first site relaunch went well. This time they handled a full content refresh across 60 blog pages. Straightforward invoicing, no hidden charges, and they stuck to the timeline they gave us at the start.
Clear pricing, no surprises on the invoice, and our booking form conversions are up. Would use them again.
Decent value for what we paid, though I think the keyword research phase could have been explained in simpler terms for someone without a marketing background. Rankings did improve for two of our three target terms after about three months.
Fobaru was founded in Birmingham in 2010, starting as a two-person operation focused on helping local shops get found on search engines. At the time, most small businesses in the area had a website but no plan for making it visible. That gap became our starting point. Over the following years, the team grew from two people working out of a small office to a group of 20 specialists covering technical SEO, content, link building, analytics and local search.
We now serve clients across 6 districts in and around Birmingham, and since 2010 we have completed 4,577 jobs for 4,160 clients. Of those, 417 came back for a second project, usually after seeing results from the first one and deciding to expand into another service area. We reply to new enquiries within about an hour during business hours, because slow communication is one of the most common complaints we heard from clients about previous providers.
Our mission is straightforward: make sure a client's website can be found by the people searching for what it offers. We do not promise page-one rankings for every keyword, because search results depend on many factors outside anyone's control. What we do promise is a clear process: an audit, a plan built around the client's actual business, monthly reporting, and honest updates when something is not working so it can be changed.
Our long-term view is that SEO works best as an ongoing practice rather than a one-off fix. Search engines update their algorithms regularly, competitors adjust their own sites, and customer search habits shift over time. A site that ranked well two years ago can lose ground if nobody keeps checking it. That is why most of our contracts are structured as monthly work rather than single projects.
We offer 6 core services: technical audits, on-page optimisation, content writing, local search setup, link building and monthly reporting with analytics review. Each service can be booked on its own or combined into a package, depending on what the site needs. A new business site usually needs technical fixes and content first; an established site often needs link building and local search work instead.
Handles site audits, page speed checks and fixes for crawl errors, redirects and indexing issues.
Plans page structure and writes on-page copy that matches what people are actually searching for.
Manages business listings and local citation work across the Birmingham districts we serve.
Simple rules we follow on every SEO project, from the first call to the final report.
Work agreed step by step with the client
Written agreement for every order
Local team, not a call-centre
Invoice issued for every payment
Materials and options discussed before purchase
Fixed price list, no surprise line items
A short look at the scale of our SEO work in Birmingham since 2010, based on our own client records.
Search interest for many Birmingham-based businesses picks up through September and October as people return to routine searching after summer. Book a full SEO audit and campaign setup now and we take 15% off the first three months of ongoing optimisation. This covers technical checks, keyword mapping across up to six service pages, and a written report within 5 working days. It suits businesses that have not reviewed their site's search performance in the last year. Spaces this quarter are limited, since our team handles a fixed number of new accounts alongside 20 existing clients across the region. Get in touch before the offer closes to lock in the reduced rate.
A selection of search visibility projects completed for businesses around Birmingham. Each case reflects a different starting point: a new website, a stalled ranking, or a local business that needed to be found on the map.
Rebuilt the site structure and fixed 40 broken internal links. Local pack visibility improved across three postcodes within four months, with organic enquiries tracked through a dedicated contact form.
Rewrote 65 product category pages and merged duplicate URLs. Search Console data showed a steady rise in impressions for furniture-related terms over six months without any paid campaigns.
Audit found a missing sitemap, slow server response and unoptimised images. After fixes, page load time dropped from 5.2 to 2.1 seconds and crawl errors in Search Console fell to zero.
Set up and verified profiles for three branches, corrected inconsistent opening hours across directories, and added weekly photo updates. Map views increased steadily over the following quarter.
Identified 120 relevant search terms grouped by intent, then restructured the site menu around them. Blog traffic for class-related pages doubled within five months of publishing new copy.
Secured 18 relevant backlinks from regional business directories and local news sites over eight months. Domain authority metrics rose gradually alongside referral traffic from those sources.
Migrated the store to a new platform without losing ranked pages, using 310 mapped redirects. Organic sessions returned to pre-migration levels within six weeks, confirmed through analytics review.
Compressed images and removed unused scripts to cut mobile load time from 6.4 to 2.8 seconds. Mobile bounce rate dropped and appointment form submissions rose over the following two months.
Built a project-case content series with 12 detailed write-ups, each optimised for a specific service term. Organic enquiries from the contact page rose steadily across the following two quarters.
Since 2010 our team of 20 specialists has completed 4,577 jobs across 6 districts of Birmingham and its surroundings. Here is what sets our approach to search visibility apart.
Every recommendation is backed by keyword volume data, crawl reports and competitor gap analysis. We do not guess. We measure ranking positions weekly and adjust the plan based on what the numbers show, not on assumptions.
Requests submitted through our contact form typically receive a reply within 1 hour during business hours. Clients get a clear answer about scope and timeline before any work begins, without waiting days for a first message back.
We check crawl errors, page speed, duplicate content, broken internal links and mobile rendering. Each audit report lists specific fixes ranked by impact, so priorities are clear from the first meeting.
Pages are structured around what people actually type into search bars, not around internal jargon. Headings, meta descriptions and body copy are aligned to match how local customers phrase their questions.
We manage visibility across 6 districts around Birmingham, including business listing consistency and location-specific landing pages. This keeps map results and local pack rankings accurate as service areas grow.
We build backlinks through guest articles, directory listings and outreach to relevant regional sites. No link farms, no purchased placements that risk a penalty. Every link is reviewed before it goes live.
Clients receive a plain-language report each month covering ranking movement, traffic changes and completed tasks. No jargon-heavy dashboards left unexplained. If a number went down, the report says why.
Over half of local searches happen on a phone. We test load speed, tap targets and layout on common screen sizes so pages work correctly before rankings are ever affected by a poor mobile experience.
Founded in 2010, our team has worked through multiple search algorithm changes and adapted each time. That history means fewer surprises and a steadier approach when search engines shift their ranking factors.
Out of 4,160 clients served since 2010, 417 have come back for a second project. Repeat work usually means expanding into a new service area or adding a second website to the same account.
Audits, content, link building, local listings, technical fixes and reporting are handled by the same coordinator throughout a project, so instructions do not get lost between departments or handed off midway.
Send a brief description of your site and what you would like to improve. We typically reply within 1 hour during business hours.
Located off Moseley Road, a short drive from central Birmingham. View on map
Monday to Friday: 09:00-16:30
Saturday: 11:00-15:00
Sunday: closed
The information on this website is provided by Fobaru "as is" and is accurate to our knowledge at the time of publication. Search engine optimisation involves factors outside our control, including changes made by search platforms, and content may be updated or corrected without prior notice. We make reasonable efforts to keep service descriptions, figures and page content current, but we do not warrant that every detail remains free of errors or fully up to date at all times. Nothing on this site should replace advice from a qualified professional relevant to your specific situation, and we recommend independent verification before making decisions based on this content. Fobaru accepts no liability for losses arising from reliance on information found on this website, to the extent permitted by law.